- Category: Lit Bits
- Created: Tuesday, 30 April 2013 11:17
- Written by Charles Doane
Another America's Cup summer looms on the horizon, raising again that perennial insuperable question that so tortures racing sailors: how the heck do we get laypeople interested in our sport? These days the default answer is super-fast boats and TV-friendly race formats, which certainly are attractive to sailors, even slowpoke cruisers like myself. But this sort of excitement, I fear, flies over the heads of most people who are not inherently interested in sailing. A much more successful formula is to focus instead on personalities. Look back at those moments in America's Cup history that have truly bubbled up into the mass consciousness, and you'll note they have all revolved around interesting people--Dennis Conner fighting to redeem himself after losing the Cup in 1983; Ted Turner talking trash back in the 1970s; Sir Thomas Lipton playing the lovable loser throughout the early 20th century.
Sailors may have trouble comprehending this, but writers certainly don't. Which, I assume, is why Julian Guthrie, in her soon-to-be-released book on the most recent history of the Auld Mug, The Billionaire And The Mechanic, tries her darnedest to make a hero out of Larry Ellison. It says something of her ability as a writer that she almost succeeds in doing so.Write comment (3 Comments)